Clink, clink! Ladies, gentlemen, and welcome guests, please join us in raising a Canned Cocktail to wedding season! At receptions, Best Man and Maid of Honor toasts are high stakes, and you have only one chance to nail it. But sometimes, you just need a second shot! As an official drink of wedding season we’re happy to introduce ‘2nd Shot to CRUSH the Perfect Toast,’ giving failed wedding party toasters a second shot to deliver a seamless celebratory speech.

“When it comes to giving a wedding toast (or crafting your favorite cocktail), we can all understand that oftentimes we might need a second shot,” says Dogfish Head founder Sam Calagione. “‘2nd Shot to CRUSH the Perfect Toast’ is Dogfish Head’s ways of offering one lucky drinker a chance at redemption. Not to mention, they’ll also get a year’s supply of our award-winning, spirits-based Canned Cocktails, each with two full-proof shots per can!”

Toast turned to a roast, leaving you no reason to boast? You’re not alone! In fact, videos using #WeddingFail and #BestManFail have received more than 3M views on social media alone. So, if you’re an infamous star of one of those videos or had a similar #fail, use Instagram to tag @DogfishHead in a picture or video detailing your flubbed speech and you may get one-on-one coaching from famed comedy writer Abbi Jacobson to rewrite your toast and help you surprise the newlyweds with a special take two!

“Dogfish Head’s ‘2nd Shot to CRUSH the Perfect Toast’ is something we can all relate to – I mean, who hasn’t witnessed a flubbed wedding toast or two,” said Abbi Jacobson. “And just like Dogfish Head, I think everyone deserves a second shot, both at redemption and in their cocktail. I'm honored to play a role in re-writing one lucky drinker's speech and raising a Blood Orange & Mango Vodka Crush Canned Cocktail to the unexpecting newlyweds!"

‘2nd Shot to CRUSH the Perfect Toast’ Contest Details:

• July 17 through July 31, tag @DogfishHead in a picture or video detailing your botched toast, using Instagram in-feed or Stories, and #weddingtoastfail.
• Drinkers can also enter by voicemail! Just give us a ring at 302-212-5563 and leave a message detailing your failed speech.
• We’ll select one winner to receive one-on-one coaching from Abbi Jacobson, who will rewrite their toast and coach the winner to deliver the perfect take two!
• The winner will also receive a year’s supply of Dogfish Canned Cocktails to toast all year long.
• For a complete overview of contest Rules & Regulations, visit dogfish.com/2nd-shot-contest

Abbi Jacobson’s Toast-Writing Tips:

Do you have a wedding speech on the horizon, and you want to CRUSH it the first time? Abbi Jacobson shares her toast-writing tips!

1. Get in the zone. Find a nice spot to clear your head and create some space to think of the couple at hand. Get comfortable, maybe set up a photo of them, some nice music, and you guessed it … grab your favorite flavor of Dogfish Head Canned Cocktail. Now you're ready to write this bad boy.
2. Make ‘em laugh. Now this requires walking the tightrope of laughing both at them and with them. So, a partial roast of said couple (i.e., embarrassing and ridiculous moments or anecdotes you've specifically witnessed with them) and then figure out the best way to bring the rest of the room into that experience, without making your favorite couple too embarrassed. Make ‘em sweat as you tell the story, but bring it home so they laugh along with everyone else.
3. Make ‘em cry. This is where you bring it home. They’ve laughed, everyone has seen what a lovely and unique pairing these two human beings are. They all see why you, one of their best friends, have been tasked to make this speech. You’re almost home! This is where you just have to be sincere. That can be hard, and scary (it’s way easier with the end of tip #1). But this part is always worth it. Get vulnerable, baby. This is your shot! Make it count. You love these two, tell them exactly why.

Without further ado, let’s raise a Canned Cocktail to a ‘2nd Shot to CRUSH the Perfect Toast!’