FOR IMMEDIATE RELEASE

June 2, 2011

Samuel Adams and Dogfish Head Founders Summon The Power of Flowers and Team up to Brew New Beer For Savor.

Partnership blooms between Sam Calagione of Dogfish Head and Jim Koch of Samuel Adams as they announce a new limited-edition collaboration brew: SAVOR Flowers

Craft beer innovators Sam Calagione and Jim Koch announced they are teaming up to brew the first-ever collaboration beer for SAVOR, the Brewers Associations annual beer and food pairing event. Sam and Jim bonded over their admiration for each others beer rosters, as well as their enthusiasm to push the boundaries of brewing. Inspired by the concept of beer taking its rightful place at the dinner table, Sam and Jim are creating the brew, SAVOR Flowers, to be enjoyed by itself or paired with food.

For ages, adventurous brewmasters have experimented with new varieties and processes surrounding three of beers four main ingredientsyeast, hops and barleyin an effort to create new and exciting brews. Jim and Sam decided to tackle beers previously untapped ingredientwaterand, through an age-old distillation process, created a rosewater base to be used as the main liquid in the brew. The rosewater inspired them to continue to explore the idea of brewing with flowers. After experimenting with a wide range of varieties, they landed on dried lavender, hibiscus, jasmine and rosebuds mixed in during the brewing process to further enhance the beers botanical qualities. As well, on his annual hop selection trip to Bavaria last year, Jim learned about a new hop breed known only as #369, grown for its amped-up floral notes. He was able to obtain 30 pounds of this unique variety from the Yakima, Wash. growing region, adding another dimension to this complex brew.

Sam and I had a great time gathering these ingredients, and I am excited to collaborate with such an innovative brewer on this beer for SAVOR, says Jim. Sams originality and imagination are endlesshe came up with the creative idea of distilling rosewater for this brew. We share the same intense passion for pushing the conventional definition of what beer can be and we put that same passion into our beers.

SAVOR Flowers was aged in Barrel Onethe same bourbon barrel Jim used to age the premier batch of the first extreme beer, Samuel Adams Triple Bock, in 1993. Barrel One is the first barrel originally used for spirits which was then used to age beer. For the last 18 years it has been filled with Samuel Adams Triple Bock. Since starting out on this extreme beer journey, Jim has been committed to challenging American palates and introducing drinkers to brews that have carved out a new category in the craft beer world.

Jim is the godfather of craft beer, and hes got unbelievable ideas about what beer can be, along with the knowledge and palate to make those crazy beer dreams come true, says Sam. I am with him on his philosophy and thrilled to be working together on this groundbreaking brew. We share a commitment to elevating beer to its proper infinite height, as both a beverage and a pairing for food.

SAVOR Flowers will be available exclusively to all attendees of SAVOR: An American Craft Beer & Food Experience, a food and beer pairing event held June 3-4, 2011 at the National Building Museum in Washington, D.C. Attendees will have a chance to sample the brew at the event as well as bring a 750mL bottle of the collaboration beer home with them.

THE BOSTON BEER COMPANY BACKGROUND:

The Boston Beer Company began in 1984 with a generations-old family recipe that Founder and Brewer Jim Koch uncovered in his fathers attic. After bringing the recipe to life in his kitchen, Jim brought it to bars in Boston with the belief that drinkers would appreciate a complex, full-flavored beer, brewed fresh in America. That beer was Samuel Adams Boston Lager, and it helped catalyze what became known as the American craft beer revolution.

Today, the Company brews more than 30 styles of beer. The Company uses the traditional four vessel brewing process and often takes extra steps like dry-hopping, barrel-aging and a secondary fermentation known as krausening. It passionately pursues the development of new styles and the perfection of its classic beers by constantly searching for the worlds finest ingredients. While resurrecting traditional brewing methods, the Company has earned a reputation as a pioneer in another revolution, the extreme beer movement, where it seeks to challenge drinkers perceptions of what beer can be. The Boston Beer Company strives to elevate the image of American craft beer by entering festivals and competitions the world over, and in the past five years it has won more awards in international beer competitions than any other brewery in the world. The Company remains independent, and brewing quality beer remains its single focus. While Samuel Adams is the countrys largest-selling craft beer, it accounts for just under one percent of the U.S. beer market. For more information, please visit www.samueladams.com.

ABOUT DOGFISH HEAD:

The story of Dogfish Head began in June of 1995 when they opened Dogfish Head Brewings & Eats, the first state's first brewpub, opened in the resort beach community of Rehoboth Beach, Del. The companys very first batch, Shelter Pale Ale, was brewed on a system which essentially were three little kegs with propane burners underneath. Brewing 12gallon batches of beer for a whole restaurant proved to be more than a full time job. When the doors to the pub first opened, they brewed three times a day, five days a week! The one benefit to brewing on such a small system was the ability to try out a myriad of different recipes. The brewers quickly got bored brewing the same things over and over thats when they started adding all sorts of weird ingredients and getting kind of crazy with the beers!

The reputation of Dogfish Head ales quickly grew beyond Delaware's borders. Thanks to all the companys employees and every one of their customers, Dogfish Head continues to grow today! The brand is now up to 34 distinct styles of beer that are sold in 27 states, and a halfdozen kinds of handcrafted spirits... and they still have some ideas in the back of their collective heads.

ABOUT SAVOR: AN AMERICAN CRAFT BEER & FOOD EXPERIENCE:

Now in its fourth year, SAVOR: An American Craft Beer & Food Experience returns to Washington, D.C. and expands from one to two nights. Presented by the Brewers Association (organizers of the Great American Beer Festival), SAVOR, the benchmark of beer and food events, is a must-attend happening for beer lovers and foodies alike.

Attendees will sample craft beers from 72 small and independent craft brewers who team up with a duo of expert chefs to pair each craft beer with delicious savory and sweet dishes. Educational salons and private tasting salons will provide additional opportunities for attendees to interact with some of Americas most talented craft brewers and chefs.