Artist: Drew Millward

Celebrating the magic at the intersection of art and ales, our Season-Ales series (previously known as our Art Series) is a collection of four unique beers featuring label artwork by a collaborating artist.

Inspired by the flavors of these four distinct brews, each work of art aims to capture the essence of the season that inspired the beer while creating a captivating visual representation of what you, the drinker, will experience with every sip.

Our 2025 Season-Ales includes our iconic Punkin Ale, the return of Covered In Nuggs, our fan-favorite peach beer Festina Pêche, and a brand-new Imperial Pilsner, Super Doppio!

Who is our 2025 artist?

Foo Fighters, Phish, ParaNorman, Electric Forest ... illustrator Drew Millward has created original artwork for them all. And that name might sound familiar beyond his musical illustrations because we were lucky to work with Drew back in 2016 when he created four original pieces for our seasonals. With 2025 being our 30th anniversary, we thought … why not get the band back together?!

With a striking style that incorporates bold color choices alongside an extreme attention to detail, in Drew’s world, the smallest doodle can end up sparking an entire body of work. Whether visualizing something that a band has created sonically or illustrating a beer based on aroma and taste, Drew has a keen ability to tap into his senses to bring his vision to life.

Drew likes to draw ‘the old-fashioned way,’ using pencils, pens and a love of the craft of illustration, but is increasingly reliant on digital methods to create his work. You have to move with the times. While his subject matter can vary dramatically, he hopes that the attention to detail and the love of drawing is apparent.

2025

An illustrated can of Super Doppio

Super Doppio – Available January – March

‘Doppio’ is the Italian word for ‘double’ and refers to a double shot of espresso, made with twice the amount of ground coffee as a single espresso. This brand-new, leveled-up Italian-style Pilsner takes inspiration from the beloved doppio, brewed with malted spelt for crispness and dry hopped with gusto for a robustly hoppy and doubly smooth brew. The result is a deep golden imperial pilsner with aromas of spicy noble hops and a crackery malt backbone.

For this unique take on a classic style, Drew brought in culinary ingredients with a hefty dose of fun. At the center of our Super Doppio can is a super dope grain ready to drop some serious beats. Decked out with hop bling and a mic in hand, you can’t help but pick up what’s being put down.

A blurred label can of Festina Peche

Festina Pêche – Available April – July

It’s the summer ale you know and love … Festina Pêche! This tart session-sour is a refreshing neo-Berliner Weisse with bright peach notes that’s perfect for summertime sippin’.

Available beginning in April, it’s not quite time to reveal the artwork. So be sure to check back!

Previous Artists

Previous season-ale artists include