We’d bet our bottom dollar that some, if not most, of you have set some pretty incredible goals and resolutions for yourselves as we rolled into 2025. Heck, we’ve even got some of our own, too! And the goal is, of course, to stick to these ... all year long. Which, now that we think about it, is kind of a long time. While millions of Americans begin their New Year’s resolutions with the best of intentions, it seems that most people abandon their newly set goals by the second Friday in January, a day that has lovingly been dubbed “Quitter’s Day.” But who said failing at a New Year’s resolution should be seen as a bad thing?? We think that, hey, at least you tried, and THAT should be celebrated! 

To celebrate the launch of 30 Minute Light IPA and, possibly, tossing in the towel on those 2025 resolutions, we're raising a pint of this new brew at Brewings & Eats on Quitter's Day, Friday, Jan. 10. Join us there and then from 4 - 6 p.m. and get your hands on a pint of 30 Minute Light IPA with a slice of some incredible Smith Island cake for only $7! 

Our pals at the Maryland-based Smith Island Baking Co. (SIBC) created the perfect sweet treat just for the occasion – a 30 Minute Light IPA-infused Smith Island Cake. Beer-infused cake?! That’s right … not only is the batter for this made-from-scratch, eight-layer, yellow cake is infused with 30 Minute Light IPA, but the cake’s vanilla and orange buttercream frosting includes orange zest to accentuate the beer’s tropical hop characteristics. 

If you happen to miss out on happy hour, you can also grab a slice of cake over at Chesapeake & Maine afterwards. And, for our drinkers who aren’t local, this limited-edition cake will be available for purchase nationwide via www.goldbelly.com, starting on Friday, Jan. 10 while supplies last!